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West Bromwich Albion

Ground Name: The Hawthorns
Capacity: 26,500 (all seated)
Address:
Halfords Lane, West Bromwich, West Midlands, B71 4LF
Main Telephone No: 0871 271 1100
Main Fax No: 0871 271 9861
Ticket Office: 0871 271 9780
Ticket Office Fax No: 0871 271 9781

Team Nickname: The Baggies
Year Ground Opened: 1900
Undersoil Heating: Yes

Pitch Size: 115 x 74 yards
Shirt Sponsors: None at present*
Home Kit Colours: Navy & White
Away Kit Colours: Red & Black
Kit Manufacturers: Umbro
Official Web Site: www.wba.co.uk
Unofficial Web Sites:
www.baggies.com
www.westbrom.com
WbaUnofficial.com (Rivals Network)
Disabled Supporters Club
Albion Till We Die
Jon Want Fans Site


Map
Contents
What's The Ground Like?
Future Developments
East Stand & Smethwick End (photo)
What Is It Like For Visiting Supporters?
Looking Towards The Birmingham Road End (photo)
Where To Eat & Drink?

Smethwick End & Halfords Lane Stand (photo)
How To Get There By Car & Where To Park
By Train
Ground Layout
Programme & Fanzine
Local Rivals
Admission Prices
Fixtures 2009-2010
Disabled Facilities
Record & Average Attendance
Fans Ground Reviews
Hotel Accommodation
Google Map Of The Area
Feedback

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What's The Ground Like?
With the completion of the East Stand in 2001, the Club had achieved its objective in completely re-building the Hawthorns and making it a modern stadium. Not only has the ground received a much needed face lift, but it is now totally enclosed and all seated. The East Stand is an impressive, large single tiered stand, which has been well integrated with the rest of the ground. It has a row of executive boxes running along the back, and to each side of the stand the previous open corners have been filled with corrugated sheeting. There is a thin supporting pillar on each side of the stand to support the corner structures. This stand, which is well setback from the pitch, has been designated as a no smoking area. On the other side is the relatively new but smaller, Halfords Lane Stand, stretching around two corners of the ground. The home end, the Birmingham Road Stand is large, covered, and quite steep. At the other end away fans are housed in the Smethwick end, which is also a relatively new stand. Two new video screens have been installed in opposite corners of the ground, one at the Smethwick End side of the East Stand and the other in the opposite corner of the Halfords Lane Stand.

An interesting feature of the ground is that in one corner of the ground (between the East Stand  & Birmingham Road End) you will notice perched up on a wall, a large Throstle standing on a football. This has been kept over from the previous stand (it used to sit above the clock on the half time scoreboard) and maintains the links with tradition. Outside the ground on the same corner are the 'Jeff Astle Memorial Gates' erected in tribute to the legendary striker.

One strange fact about the Hawthorns is that it is the highest ground in England (in terms of feet above sea level).

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Future Developments

Jordan Muckley informs me; 'Following the purchase and demolition of the Woodman Pub, which sat outside one corner of the ground, between the Birmingham and East Stands, the Club have applied for planning permission to re-develop this part of the stadium, so that ground capacity can be raised to around 32,500. This will see the corner being 'filled' to the same height as the East Stand. The Club also have plans at some point to re-develop the Halfords Lane Stand'.

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East Stand & Smethwick End


East Stand & Smethwick End photo

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What Is It Like For Visiting Supporters?

Away fans are housed on one side of the Smethwick End, where the normal allocation is 3,000 seats. This means that this stand is shared with home supporters. For cup games, the whole of this stand can be allocated to away fans, raising this figure to 5,200. The facilities and the view of the pitch in the Smethwick end are okay, although the leg room is a little cramped. I have been to the Hawthorns on a number of occasions and have always found it to be a fairly friendly place. The only thing against a visit in terms of a day out is a nearby pub for away fans, meaning that most elect to drink inside the ground instead. Considering that the concourse at the back of the Smethwick End is pretty small in comparison to its overall capacity, then it has an uncomfortable feel, especially when there is a large away support. One tip on finding your seat in this stand, is to remember that although your ticket is marked with the letter of the row, say Row B Or Row LL, the plates indicating the row in the stand read B1 or LL1. As you would expect a number of fans get confused by the addition of the number 1 and start to wander around the stand looking for their seat. So you have been warned. Also in first gaining entry to the stand, the Club operate automatic turnstiles, where you have to put your ticket (which has a bar code on it) into a slot reader, which then allows the turnstiles to admit you. There are stewards on hand if you get a problem and on my last visit fans were also being searched before entering the ground. Strangely I noticed that fans were not allowed to bring in take away food from the nearby McDonalds.

Look out for the West Brom Mascot called 'Baggie Bird', who does a good job of entertaining the away fans before the game. This even involves going in goal and challenging players to take a shot!

Greg Whitaker adds; 'I've been to the Hawthorns twice as an away fan and had a similar problem on both occasions. There is a huge metal gate, outside the stadium, next to the away fan section. On my first visit, this was closed before the game, meaning we had to walk in a big loop through a load of residential streets to get round to the other side of the gate.  On my most recent visit, the gate was closed after the game.  There are no signs to give you directions and, with it being an evening game, I ended up wandering deserted streets in the dark trying to find my way back to Rolfe Street station'. 

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Birmingham Road End & East Stand


Looking Towards The Birmingham Road End photo

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Where To Eat & Drink?
There are no pubs for away fans that are particularly close to the ground. The Vine which was popular with away supporters now only admits home fans. Dave Wilson recommends; 'The Park Hotel which is just off junction one of the M5 and a 10 minute walk to the ground. You can park on their car park for £5 and away fans are always welcome. There are plenty of families who meet in here before games and it is a very safe environment. There is also plenty of street parking in and around the area of the hotel if you don't want to pay the £5.' 

Sean Mowat a visiting Sheffield United supporter adds; 'As you pass the ground on the right on the main Birmingham Road.  Carry on about another half a mile and there is a pub on the right set back off the road called the Royal Oak.  We've been in the last two times we've visited WBA. The beer is okay and they also serve Asian food (try the chicken kebabs!). It had a friendly atmosphere'

Alcohol is also available within the ground (on my last visit £2.30 for a can of Carling or Worthington), along with the
Chicken Balti Pie 2.20).

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Smethwick End & Halfords Lane Stand


Smethwick End & Halfords Lane Stand  photo

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How To Get There By Car & Where To Park
The ground is located on the A41 (Birmingham-West Bromwich Road). If approaching from outside the area the ground is about half a mile from Junction 1 of the M5. On leaving the M5 take the A41 towards Birmingham, the ground is on your right. Beware though of speed cameras on this stretch of the A41. Street parking or alternatively there are a few private matchday car parks at some local industrial units near the ground, or at Hawthorns station which costs £4.

For a map showing the location of the ground click here
(to take you to the Street Map website).

To go to a simplified page, containing the directions and pub info, which you can print out click here.

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By Train/Metro
The closest railway stations are The Hawthorns which is about five minutes walk from the ground and Smethwick Rolfe Street, which is about a 15 minute walk from the ground. The Hawthorns is served by a Metro service from Birmingham Snow Hill station, whilst Smethwick Rolfe Street is served by local trains from Birmingham New Street. The Metro service takes eight minutes to the Hawthorns from Birmingham Snow Hill and trains run every 15 minutes. Please note though that train tickets are not valid on the Metro and that you have to buy a separate ticket for it (ask for a £2 matchday special adult return). Birmingham Snow Hill station is signposted from Birmingham New Street and is around a 10 minute walk away. C Price adds; 'On Halford Lane just below the train/metro stop is a chip shop called the Hawthrones (which yes is spelt incorrectly). Fish and chips cost under £2 and are of good quality and it also serves pies and kebabs'.

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Ground Layout


Layout

For a stadium plan showing the individual block numbers
Then visit the official West Bromwich Albion website.

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Programme & Fanzine
Official Programme £3
Baggies Newspaper Fanzine £1.50

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Local Rivals
Wolverhampton Wanderers, Birmingham City, Aston Villa.

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Admission Prices
Home Fans:
Halfords Lane (West) Stand: Adults £28, No Concessions
East Stand (Upper Tier): Adults £27, Concessions £17  Under 16's £14
East Stand (Lower Tier): Adults £26, Concessions £15  Under 16's £13
Birmingham Road & Smethwick Ends: Adults £23, Concessions £14  Under 16's £11

Away Fans:
Smethwick End: Adults £23, Concessions £14  Under 16's £11

Concessions apply to Over 60's, Under 18's and Students.

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Fixtures 2009-2010
For the West Brom fixture list click here (to take you to the BBC Sports Website).

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Disabled Facilities
For details of disabled facilities at the ground please visit the relevant page on the National Association Of Disabled Supporters (NADS) website. You may also wish to check out the West Brom Disabled Supporters Club website.

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Record & Average Attendance
Record Attendance:
64,815 v Arsenal
FA Cup 6th Round, March 6th, 1937.

Modern All Seated Attendance Record:
27,751 v Portsmouth
Premier League, May 15th, 2005.


Average Attendance:
2009-2010: 22,199 (Championship League)
2008-2009: 25,821 (Premier League)
2007-2008: 22,311 (Championship League)

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Fans Reviews Of The Hawthorns
Josh Turner (Newcastle United) 8/08/09
Geoff Harman (Peterborough United) 3/01/09
James Rumsey (Sheffield United) 12/02/08

Jacob Januszewski (Barnsley) 16/05/07
Sean Martin (Wolverhampton Wanderers) 22/10/06
Dominic Manning (Leicester City) 9/9/06
Alan Hood (Hull City) 5/8/06
Simon Block (Tottenham Hotspur) 28/12/05

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Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Football Hotels who are powered by Activehotels, who specialise in locating accommodation near or within a short travelling distance of the football ground. They also have the added advantage over some other hotel booking services that you pay on departure. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. To access their West Bromwich page click here.

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Google Map
Map showing the location of the stadium, railway stations and listed pubs.

Instructions for using the map:

- Use the bar on the left of the map to zoom in / out using the + / - keys.

- Click and drag an area of the map to move around or use the up/down, left/right arrows
   on the map.

- Click the Satellite button to see aerial view photograph. 

 
View Larger Map  

Feedback
If anything is incorrect or you have something to add, please e-mail me and I'll update the guide.

* Although the Club do not have a shirt sponsor for the whole season, the league has given permission for West Brom to have shirt sponsorship, by different sponsors on a match by match basis, if needed. This will probably lead to some very collectable items of future memorabilia being created.
 

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Copyright Duncan Adams 2010
All rights reserved                                                                  
Last Updated: 23 May 2010