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West Bromwich Albion FC
The Hawthorns
The Ground


With the completion of the East Stand in 2001, the Club had achieved its objective in completely re-building the Hawthorns and making it a modern stadium. Not only has the ground received a much needed face lift, but it is now totally enclosed and all seated. The East Stand is an impressive, large single tiered stand, which has been well integrated with the rest of the ground. It has a row of executive boxes running along the back, and to each side of the stand the previous open corners have been filled with corrugated sheeting. There is a thin supporting pillar on each side of the stand to support the corner structures. This stand, which is well setback from the pitch, has been designated as a no smoking area. On the other side is the relatively new but smaller, Halfords Lane Stand, stretching around two corners of the ground. The home end, the Birmingham Road Stand is large, covered, and quite steep. At the other end away fans are housed in the Smethwick end, which is also a relatively new stand. Two new video screens have been installed in opposite corners of the ground, one at the Smethwick End side of the East Stand and the other in the opposite corner of the Halfords Lane Stand.

An interesting feature of the ground is that in one corner of the ground (between the East Stand  & Birmingham Road End) you will notice perched up on a wall, a large Throstle standing on a football. This has been kept over from the previous stand (it used to sit above the clock on the half time scoreboard) and maintains the links with tradition. Outside the ground on the same corner are the 'Jeff Astle Memorial Gates' erected in tribute to the legendary striker.

One strange fact about the Hawthorns is that it is the highest ground in England (in terms of feet above sea level).

Future Ground Developments

Jordan Muckley informs me; 'Following the purchase and demolition of the Woodman Pub, which sat outside one corner of the ground, between the Birmingham and East Stands, the Club have applied for planning permission to re-develop this part of the stadium, so that ground capacity can be raised to over 30,000. This will see the corner being 'filled' to the same height as the East Stand. The Club also have plans at some point to re-develop the Halfords Lane Stand'.

 

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© Duncan Adams 2008
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Last Updated: 28 March, 2008