West Bromwich Albion FC
The Hawthorns

Capacity: 26,500 (all seated)
Halfords Lane, West Bromwich, West Midlands, B71 4LF
Main Telephone No: 0871 271 1100
Main Fax No: 0871 271 9861
Ticket Office: 0871 271 9780
Ticket Office Fax No: 0871 271 9781

Team Nickname: The Baggies
Year Ground Opened: 1900
Undersoil Heating: Yes

Pitch Size: 115 x 74 yards
Shirt Sponsors: intuit QuickBooks
Home Kit Colours: White and Navy
Away Kit Colours: Red With White Trim
Kit Manufacturers: Adidas
Official Web Site: www.wba.co.uk
Unofficial Web Sites:
Disabled Supporters Club
Albion Till We Die
Jon Want Fans Site


Find Hotels in West Bromwich

What's The Hawthorns Like?
Future Ground Developments
Rear Of Birmingham Road Stand (photo)
What Is It Like For Visiting Supporters?
Looking Towards The Birmingham Road End (photo)
Where To Eat & Drink?

East Stand (photo)
How To Get There By Car And Where To Park

Halfords Lane Stand (photo)
By Train
Smethwick End
Local Rivals
Ground Layout
Admission Prices
Fixtures 2014-2015
Disabled Facilities
Record & Average Attendance
Fans Ground Reviews
Hotel Accommodation
View From The Away Stand (video)
Hawthorns Location Map


What's The Hawthorns Like?
With the completion of the East Stand in 2001, the Club achieved its objective in completely re-building the Hawthorns and making it a modern stadium. Not only has the ground received a much needed face lift, but it is now totally enclosed and all seated. The East Stand is an impressive, large single tiered stand, which has been well integrated with the rest of the ground. It has a row of executive boxes running along the back, and to each side of the stand the previous open corners have been filled with corrugated sheeting. There is a thin supporting pillar on each side of the stand to support the corner structures. On the other side is the smaller Halfords Lane Stand. This stand which was opened in 1982 stretches around two corners of the ground. The home end, the Birmingham Road Stand is large, covered, and quite steep. At the other end away fans are housed in the Smethwick End. Both these ends were built in 1994/95. Two new video screens have been installed in opposite corners of the ground, one at the Smethwick End side of the East Stand and the other in the opposite corner of the Halfords Lane Stand.

An interesting feature of the ground is that in one corner of the ground (between the East Stand  & Birmingham Road End) you will notice perched up on a wall, a large Throstle standing on a football. This has been kept over from the previous stand (it used to sit above the clock on the half time scoreboard) and maintains the links with tradition. Outside the ground on the same corner are the 'Jeff Astle Memorial Gates' erected in tribute to the legendary striker. Whilst just beyond the East Stand Car Park is a Memorial Garden.

One strange fact about the Hawthorns is that it is the highest ground in England (in terms of feet above sea level).

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Future Ground Developments

The Club are believed to be drawing up plans to expand the capacity of the Hawthorns to over 30,000 by either redeveloping or adding an additional tier to the Halfords Lane Stand.

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Rear Of Birmingham Road Stand

The Hawthorns External View

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What Is It Like For Visiting Supporters?

Away fans are housed on one side of the Smethwick End, where the normal allocation is 3,000 seats. This means that this stand is shared with home supporters. For cup games, the whole of this stand can be allocated to away supporters, raising this figure to 5,200. The facilities and the view of the pitch in the Smethwick End are okay, although the leg room is a little cramped. I have been to the Hawthorns on a number of occasions and have always found it to be a fairly friendly place. The only thing against it, in terms of a day out is the lack of nearby pub for away fans, meaning that most elect to drink inside the ground instead. Considering that the concourse at the back of the Smethwick End is pretty small in comparison to its overall capacity, then it can have uncomfortable feel, especially when there is a capacity away support. Strangely I noticed that fans were not allowed to bring in take away food from the nearby McDonalds. Food available on the concourse includes; Cheeseburgers (3.70), Burgers (3.50), a range of Pukka Pies; Chicken Balti, Chicken & Mushroom, Cheese & Onion, Steak & Kidney Pies (All 3), Sausage Rolls (3) and Pasties (3).

Look out for the West Brom Mascot called 'Baggie Bird', who does a good job of entertaining the away fans before the game. This even involves going in goal and challenging players to take a shot!

Greg Whitaker adds; 'I've been to the Hawthorns twice as an away fan and had a similar problem on both occasions. There is a huge metal gate, outside the stadium, next to the away fan section. On my first visit, this was closed before the game, meaning we had to walk in a big loop through a load of residential streets to get round to the other side of the gate.  On my most recent visit, the gate was closed after the game.  There are no signs to give you directions and, with it being an evening game, I ended up wandering deserted streets in the dark trying to find my way back to Rolfe Street station'. 

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Looking Towards The Birmingham Road End

Birmingham Road End

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Where To Eat And Drink?
The main pub for away fans is 'The Vine' which is about a 15-20 minute walk from the ground. From Junction 1 of the M5 turn left towards West Bromwich town centre (opposite direction to the ground). Take the first left into Roebuck Street. The Vine is down on the left. You can also street park in this area and then walk to the ground. This pub also offers Indian food and has an indoor tandoori barbeque (from 1pm on Saturdays), plus has a beer garden with children's play area. Barbara Osborne a visiting Newcastle United fan adds; 'The Vine from the outside looked like any small corner boozer, but inside it was quite large and it was fairly easy to get served. It had a good mix of home and away fans.' Matt Wharton informs me; 'The Vine is only a few minutes walk away from Kenrick Park Metro station which can be accessed from Birmingham Snow Hill railway/metro station. Turn right out of the station and walk along Devereux Road passing through a residential area. At the end of Devereux Road turn left and the The Vine is just over the other side of the road on the right'.

Dave Wilson recommends; 'The Park Hotel which is just off junction one of the M5 and a 10 minute walk to the ground. You can park on their car park for 5 and away fans are always welcome. There are plenty of families who meet in here before games and it is a very safe environment. There is also plenty of street parking in and around the area of the hotel if you don't want to pay the 5.' 

Sean Mowat a visiting Sheffield United supporter adds; 'As you pass the ground on the right on the main Birmingham Road. Carry on about another half a mile and there is a pub on the right set back off the road called the Royal Oak. We've been in the last two times we've visited WBA. The beer is okay and they also serve Asian food (try the chicken kebabs!). It had a friendly atmosphere'. It also has the added benefit of showing televised football.

If travelling by Metro or train from Birmingham Snow Hill and you like your real ale, then it may be a good idea to stop off on the way to the Hawthorns at the Jewellery Quarter station. Within a 10 minute walk of the station are at least three pubs serving decent real ale. These are the Rose Villa Tavern,
 Red Lion and Lord Clifden. The Red Lion and Lord Clifden are both listed in the CAMRA Good Beer Guide, whilst the Brown Lion has recently opened and is effectively the brewery tap for the local Two Towers Brewery. See the Google map below for their locations (this will require you to use the arrows to move the map down and then to the to show the Jewellery Quarter and pubs).

Alcohol is also available within the ground, albeit in plastic bottles/cans, in the form of Carlsberg (3.70), Tetleys (3.70), Bathams Bitter (3.80) and Somerset Cider (3.70), plus Red and White wine (3.90) and various Spirit Minatures (all at 4.20).

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East Stand

East Stand, The Hawthorns

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How To Get There By Car And Where To Park
The Hawthorns is located on the A41 (Birmingham-West Bromwich Road). If approaching from outside the area the ground is about half a mile from Junction 1 of the M5. On leaving the M5 take the A41 towards Birmingham, the ground is on your right. Beware though of speed cameras on this stretch of the A41. Street parking or alternatively there are a few private matchday car parks at some local industrial units near the ground, or at Hawthorns station which costs 4.

Map showing the location of the Hawthorns football ground (at the bottom of this page).

Post Code for SAT NAV: B71 4LF

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Halfords Lane Stand

Halfords Lane Stand,
                        The Hawthorns

By Train/Metro
The Hawthorns has its own railway and metro station which are about a five minute walk from the ground. It can be reached from Birmingham New Street, by first taking a train to Smethwick Galton Bridge and changing there for the Hawthorns. Total journey time is around 20-25 minutes. Alternatively the Hawthorns is also served by direct trains from Birmingham Moor Street and Birmingham Snow Hill. The metro line runs from Birmingham Snow Hill.

Remember if travelling by train then you can save on the cost of fares by booking in advance. Visit the the trainline website to see how much you can normally save. Click on the trainline logo below:

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Smethwick End

The Hawthorns, Smethwick End

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Official Programme 3

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Local Rivals
Wolverhampton Wanderers, Birmingham City, Aston Villa.

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Ground Layout

The Hawthorns West Bromwich Albion

For a stadium plan showing the individual block numbers
Then visit the official West Bromwich Albion website.

Admission Prices
Common with most Clubs, West Bromwich Albion operate a category system (A & B) for matches whereby tickets cost more for the most popular matches. Category A prices are shown below with Category B prices in brackets:

All areas of the stadium*:
Adults 39 (B 25)
Over 60's 29 (B 20)
Students/Under 21's 25 (B 15)
Under 17's 15 (B 10)

* Apart from the West Stand, where no concessions on the adult ticket price are available.

Category A Matches: Arsenal, Aston Villa, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Newcastle United, Manchester City and Tottenham Hotspur.

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Fixtures 2014-2015
West Bromwich Albion FC fixture list (takes you to the BBC Sports Website).

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Disabled Facilities
For details of disabled facilities and club contact at the ground please visit the relevant page on the Level Playing Field website. You may also wish to check out the West Brom Disabled Supporters Club website.

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Record & Average Attendance
Record Attendance:
64,815 v Arsenal
FA Cup 6th Round, March 6th, 1937.

Modern All Seated Attendance Record:
27,751 v Portsmouth
Premier League, May 15th, 2005.

Average Attendance:
2014-2015: 25,194 (Premier League)
2012-2013: 25,327 (Premier League)
2011-2012: 24,793 (Premier League)

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Fans Reviews Of The Hawthorns
John Rogers (Neutral) 25/11/13
Joe Fowler (Chelsea) 17/11/12
Robert Bury (Blackburn Rovers) 7/4/12
Mark Knowles (Norwich City) 28/1/12
Sean O'Brien (Blackpool) 15/1/11
John Price (Newcastle United) 5/12/10

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Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. The Hotels listing also includes details of how far away the accommodation is located from the football ground.

Access their West Bromwich & Birmingham Hotels and Guest Houses pages.

Remember that you can use the above link or panel below to book any other hotels that you may need for business or leisure, either in the UK or abroad.

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View From The Away Stand

Special thanks to Haydn Gleed for providing the video above.

Map showing the location of the Hawthorns, railway stations and listed pubs

If anything is incorrect or you have something to add, please e-mail duncan@footballgroundguide.com and I'll update the guide.

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Copyright Duncan Adams
All rights reserved
Last Updated: 23 September 2014