Swindon Town FC
County Ground

Capacity: 15,728 (all seated)
Address: County Road, Swindon, SN1 2ED
Main Telephone No: 0871 876 1879
Main Fax No: 0844 880 1112
Ticket Office: 0871 876 1993
Team Nickname: The Robins
Year Ground Opened: 1896
Pitch Size: 110 x 70 yards
Home Shirt Sponsors: IMAGINE CRUISING
Away Shirt Sponsors: C & D Recruitment
Home Kit Colours: Red and White
Away Kit Colours: White And Black
Kit Manufacturers: Adidas
Official Web Site: www.swindontownfc.co.uk
Unofficial Web Sites:
This Is Swindon Town
Swindon Town MAD
Supporters Trust
The Town End Fans Forum


Find Hotels In Swindon
What's The County Ground Like?
Don Rogers Stand (photo)
What Is It Like For Visiting Supporters?
Arkells Stand (photo)
Where To Drink?
Looking Towards The FastPlant Town End (photo)
Other Places Of Interest
How To Get There By Car & Where To Park
By Train
A Closer Look At The FastPlant Town End (photo)
Admission Prices
Local Rivals

Programme & Fanzine
Disabled Facilities
Fixtures 2014-2015
Ground Layout
Record & Average Attendance

Fans Ground Reviews
Hotel Accommodation
County Ground Location Map



What's The County Ground Like?
A traditional looking ground, that has an interesting mix of stands. Both sides are large two-tiered covered affairs that tower above the two smaller ends. The Main Stand is the Arkells Stand on one side. Built in 1971 the stand is a fairly simple affair and has the players tunnel and team dugouts in front. It has windshields to either side and a few supporting pillars. Opposite is the smarter looking Don Rogers Stand. Opened in 1994, this stand has a cantilevered roof, allowing spectators to have an uninterrupted view of the playing action. It has a large upper tier, with a much smaller lower tier. The FastPlant Town End is a small covered stand, that is the traditional home end. Unfortunately it has a row of supporting pillars that run across the front of it. Oddly on one side, the base of one of the floodlight pylons is situated within the stand, with the pylon itself rising up through the roof of the stand. At the other end is the Stratton Bank Stand. This area is uncovered and open to the elements. It has a small electric scoreboard situated above it, next to which is a Rolex Clock. Apparently this is the only Rolex clock that can found within a football ground anywhere in the World. The ground also benefits by a striking set of four floodlight pylons.

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Don Rogers Stand

Don Rogers Stand photo

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What Is It Like For Visiting Supporters?
Away fans are located in the Arkells Stand at one side of the pitch, where up to 1,200 fans can be housed. This is an older stand with facilities to match, but at least you are under cover. If you are at the back of this stand there is one supporting pillar which may impair your view of the goal otherwise it is fine. You even get a view of some of the rolling Marlborough Hills beyond one corner of the ground! There is a small kiosk at the back of stand serving amongst other things a range of pies, but be careful when taking them back to your seat. The entrances to the seating areas are through large solid doors, and to compound matters they open out towards you!  

Teams with a larger away following can also be allocated the Stratton Bank End if required. A further 2,100 fans can be accommodated in this area, but the end has no cover and is open to the elements. Fine on a nice sunny day, but on a cold wet, winters day, it can be grim. This area was a former terrace that has had seating bolted onto it, which meant that the height between rows is not great. I found Swindon to be a relaxed and fairly friendly day out, although the size of Police presence on my last visit seemed excessive.

Food on offer inside includes Pies; Chicken Balti (3.40), Steak & Ale (3.40), Cheeseburgers (3.50), Burgers (3.50), Hot Dogs (3.80), Sausage Rolls (2.50), Beef Pasties (3), plus Cheese & Onion Pasties (2.50).

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Arkells Stand

Arkells Stand photo

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Where To Drink?
Away fans are treated to their own bar, called Bar 71, which is located by the away turnstiles. However it is quite small and tends to fill up quickly, with door men preventing anyone else going in, so that it does not become over crowded. The County Hotel right by the ground, did not allow entrance to away supporters on my last visit. Best to continue down County Road and seek out the Cricket Club that sits behind the Arkells Stand. As Mark Osborne from Swindon adds; 'On match days home and away fans can park on the cricket ground (for a small fee) and then have access to a drink in the cricket club. This is a very friendly (as well as cheap) club that always welcomes away fans'. I would echo these comments but also add that you can still get into the cricket club (there is no charge) even if you have not parked there. Please note though that the Cricket Club facilities are not available for night matches or when the Cricket Club is playing a match. The latter doesn't happen often but can do towards the beginning and end of the football season, when fixtures overlap.

Audrey MacDonald a visiting Hartlepool United fan, recommends 'The Merlin' on Drove Road, near to the magic roundabout. 'Away fans are welcome and they have Sky Sports showing on 12 television screens and even in the gents (according to my husband)'. Derek Shaw a Wolverhampton Wanderers fan agrees; 'The Merlin pub is friendly and welcoming to away supporters. It's a decent size pub which serves meals and has a number of TV screens installed. On my visit there were a couple of bouncers and two policeman outside but there was no sign of any trouble, either inside or outside. I enjoyed the atmosphere in the Merlin which is less than ten minutes away from the County Ground and would recommend it'.

Alcohol is available within the ground to away fans in the Arkells Stand (but not in the open Stratton Bank End), otherwise if you arrive early Swindon town centre is a 15 minute walk away.

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Looking Towards The FastPlant Town End

Looking Towards The Town End photo

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Other Places Of Interest

Located near one corner of the ground is the 'Magic Roundabout'. Whoever designed this must have been on something. It is a large island surrounded by five mini roundabouts, which effectively means that traffic can go round the main roundabout the wrong way! Confused? I was!

Magic Roundabout layout

Thanks to Chris King for providing the image of the Magic Roundabout above and the directions below. Chris suggests that visiting supporters, with the aide of the diagram, can perhaps practice in their back garden prior to visiting Swindon! If you want further information then visit the Magic Roundabout page of the Swindon Web.

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How To Get There By Car & Where To Park
The ground is well signposted in and around Swindon town centre. Just follow signs for 'The County Ground'.  

From M4 Junction 15:

Follow the A4259 (Queens Drive) towards Swindon. Go across one roundabout and at the next take the first exit onto the A4312 (signposted Swindon/Football Traffic). You will see the floodlights of the County Ground over on the right, as you approach the large Magic Roundabout. The County Ground is on the corner of this roundabout. 

From the North A419 from Cricklade/Cirencester/M5:  

Continue on the A419 until reaching the top of the new 3 lane stretch of dual-carriageway, which runs uphill. (I would advise to stay in the inside lane on this climb as the exit approaches quickly). Take the exit at the top of the hill (Lady Lane Junction). At the lights go right, then almost immediately at the next set of lights go left. Follow this road through the next set of traffic lights (passing the Motorola building to the right), then branch left onto the A4311. From here follow this road, following signs for Town Centre. At Transfer Bridges roundabouts turn left at the first and then straight over the second. The County Ground is on the left after the mini-roundabout. The County Ground is one of the few remaining football stadiums you can notice from a fair distance, due to the striking floodlights. Thanks to Robin Sharpe for supplying the directions.

If you survive the Magic Roundabout then there is some street parking. Otherwise park at the cricket club (take County Road off the Magic Roundabout, go past the County Hotel on your right, you will see a small sign further down on your right for football parking, just before the mini roundabout). Steve Pollott a visiting Wolverhampton Wanderers fan adds; ' We parked at the St Joseph Catholic college in Ocotal Way. It cost 5 per car and was only a ten minute walk away from the ground. However, it was  bit slow getting out at the end of the game, but it was well run.' There is some parking available at the ground itself for a cost of 10.

Map showing the location of the County Ground (at the bottom of this page).

Post Code for SAT NAV: SN1 2ED

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By Train
The ground is walkable from Swindon train station and will take you around 10-15 minutes. Leave the station, cross the road and proceed up the road between the two pubs (Great Western and Queen's Tap), continue to end of road.  Turn left, proceed along Manchester Road, through traffic lights as far as you can go.  At the junction turn right. The County Ground is about 300 yards up this road on the left. Thanks to John Bishop for providing me with the directions.

Remember if travelling by train then you can save on the cost of fares by booking in advance. Visit the the trainline website to see how much you can normally save. Click on the trainline logo below:

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A Closer Look At The FastPlant Town End

A Closer Look At The Town End photo

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Admission Prices

Like a number of Clubs, Swindon Town operate a match category policy (Gold, Silver and Bronze) whereby the ticket prices cost more for the most popular games. Gold prices are shown below with Silver and Bronze prices in brackets:

Home Fans*:
Arkells Stand & Don Rogers Stands:
Adults 27 (25) (23) Concessions 19 (19) (18), Under 16's 12 (12) (10), Under 10's Free*
Town End:

Adults 20 (19) (18) Concessions 15 (15) (14), Under 16's 12 (12) (10)**, Under 10's Free*

Away Fans:
Arkells Stand:
Adults 27 (25) (23) Concessions 19 (19) (18), Under 16's 12 (12) (10)

* Under 10's can be admitted free if they are a member of the Club and are accompanied by a paying adult (Maximum of two juniors per adult).

** Under 16's must be accompanied by an Adult in the Town End

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Local Rivals
Oxford United, Bristol Rovers & Bristol City.

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Official Programme: 3

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Disabled Facilities
For details of disabled facilities and club contact at the ground please visit the relevant page on the
Level Playing Field website.

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Swindon Town FC fixture list (takes you to the BBC Sports Website)

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Ground Layout


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Record & Average Attendance
32,000 v Arsenal
FA Cup 3rd Round, January 15th, 1972.

Modern All Seated Attendance Record:
14,924 v Chelsea
Capital One Cup, Round 3, September 24th 2013

Average Attendance:
2013-2014: 8,130 (League One)
2012-2013: 8,963 (League One)
2011-2012: 8,411 (League Two)

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Fans Reviews Of The County Ground
Pete Callan (Oldham Athletic) 30/3/13
Joe Cooper (Preston North End) 23/2/13
Stuart Jackson (Yeovil Town) 17/11/12
Paul Willott (Doing The 92) 25/2/12
Diana Bowden (Crewe Alexandra) 6/8/11
James Spring (Notts County) 2/4/11
Tino Hernandez (Bournemouth) 1/1/11

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Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. The Hotels listing also includes details of how far away the accommodation is located from the football ground.

Access their Swindon Guest Houses and Hotels page.

Remember that you can use the above link or panel below to book any other hotels that you may need for business or leisure, either in the UK or abroad.

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Map showing the location of the County Ground, railway station and listed pubs


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If anything is incorrect or you have something to add, please e-mail duncan@footballgroundguide.com and I'll update the guide.

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Copyright Duncan Adams
All rights reserved                                                                  
Last Updated: 24 July 2014