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Swindon Town
County Ground

Capacity: 15,728 (all seated)
Address: County Road, Swindon, SN1 2ED
Main Telephone No: 0871 876 1879
Main Fax No: 0844 880 1112
Ticket Office: 0871 876 1993
Team Nickname: The Robins
Year Ground Opened: 1896
Pitch Size: 110 x 70 yards
Home Shirt Sponsors: SAMSUNG
Away Shirt Sponsors: EA FIFA 12
Home Kit Colours: Red & White
Away Kit Colours: Black With Red Trim
Kit Manufacturers: Adidas
Official Web Site: www.swindontownfc.co.uk
Unofficial Web Sites:
This Is Swindon Town
Swindon Town MAD
Supporters Trust
The Town End Fans Forum

Swindon Away Days
Vital Swindon Town (Vital Football Network)

Map
Contents
What's The County Ground Like?
Future Ground Developments
Don Rogers Stand (photo)
What Is It Like For Visiting Supporters?
Arkells Stand (photo)
Where To Drink?
Looking Towards The Town End (photo)
Other Places Of Interest
How To Get There By Car & Where To Park
By Train
A Closer Look At The Town End (photo)
Admission Prices
Local Rivals

Programme & Fanzine
Disabled Facilities
Fixtures 2011-2012
Ground Layout
Record & Average Attendance

Fans Ground Reviews
Hotel Accommodation
County Ground Location Map


 


What's The County Ground Like?
At one end is the Stratton Bank Stand, a former terrace with rows of seats bolted on to it. This area is uncovered and has a clock above it as well as a small electric scoreboard. Opposite is the small, covered Town End, with several supporting pillars across the front. An unusual feature is that the supporting legs of one of the floodlight pylons are actually in one side of the stand, there are even some seats situated behind them! The sides are larger, two tiered covered stands towering above the two ends. The newest of these is the attractive Don Rogers Stand, while on the other side is the older Arkells Stand. The latter has windshields on either side and a few supporting pillars.

The ground also benefits by a striking set of four floodlight pylons. Once a feature across the country, floodlights are slowly but surely disappearing from the landscape, being replaced by rows of lights across the stand roofs. It's a shame really, if only because the floodlight pylons made it a lot easier to locate a ground in a town or city and were always synonymous with a football ground.

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Future Ground Developments

The Club have announced plans to almost completely re-develop the County Ground, into a new modern stadium. Plans are for a 19,000 capacity venue, with a roof design similar looking to the Reebok Stadium in Bolton. The only stand that would remain is the Don Rogers Stand, although Executive Boxes may be added to the rear of it. The other three stands, starting with the Town End, would be re-developed. This includes the Stratton Bank, which will be roofed and used to house away supporters. However, no firm time scales have been announced as to when this might happen.

Thanks to Gary Stanley for providing me with this information.

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Don Rogers Stand


Don Rogers Stand photo

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What Is It Like For Visiting Supporters?
Away fans are located in the Arkells Stand at one side of the pitch, where up to 1,200 fans can be housed. This is an older stand with facilities to match, but at least you are under cover. If you are at the back of this stand there is one supporting pillar which may impair your view of the goal otherwise it is fine. You even get a view of some of the rolling Marlborough Hills beyond one corner of the ground! There is a small kiosk at the back of stand serving amongst other things a range of Shires Pies (but alas no chicken balti pie), but be careful when taking them back to your seat. The entrances to the seating areas are through large solid doors, and to compound matters they open out towards you!  

Teams with a larger away following can also be allocated the Stratton Bank End if required. A further 2,100 fans can be accommodated in this area, but the end has no cover and is open to the elements. Fine on a nice sunny day, but on a cold wet, winters day, it can be grim. I found Swindon to be a relaxed and fairly friendly day out, although the size of police presence on my last visit seemed excessive. On a previous visit I managed talk my way into the players lounge & bar after the game, quite an experience!

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Arkells Stand


Arkells Stand photo

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Where To Drink?
Away fans are treated to their own bar, called Bar 71, which is located by the away turnstiles. The County Hotel right by the ground, did not allow entrance to away supporters on my last visit. Best to continue down County Road and seek out the Cricket Club that sits behind the Arkells Stand. As Mark Osborne from Swindon adds; 'On match days home and away fans can park on the cricket ground (for a small fee) and then have access to a drink in the cricket club. This is a very friendly (as well as cheap) club that always welcomes away fans'. I would echo these comments but also add that you can still get into the cricket club (there is no charge) even if you have not parked there. Please note though that the Cricket Club facilities are not available when the Cricket Club is playing a match. This doesn't happen often but can do towards the beginning and end of the football season, when fixtures overlap.

Audrey MacDonald a visiting Hartlepool United fan, recommends 'The Merlin' on Drove Road, near to the magic roundabout. 'Away fans are welcome and they have Sky Sports showing on 12 television screens and even in the gents (according to my husband)'. Alcohol is available within the ground to away fans in the Arkells Stand (but not in the open Stratton Bank End), otherwise if you arrive early Swindon town centre is a 15 minute walk away.

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Looking Towards The Town End


Looking Towards The Town End photo

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Other Places Of Interest

Located near one corner of the ground is the 'Magic Roundabout'. Whoever designed this must have been on something. It is a large island surrounded by five mini roundabouts, which effectively means that traffic can go round the main roundabout the wrong way! Confused? I was!

Magic Roundabout layout

Thanks to Chris King for providing the image of the Magic Roundabout above and the directions below. Chris suggests that visiting supporters, with the aide of the diagram, can perhaps practice in their back garden prior to visiting Swindon! If you want further information then visit the Magic Roundabout page of the Swindon Web.

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How To Get There By Car & Where To Park
The ground is well signposted in and around Swindon town centre. Just follow signs for 'The County Ground'.  

From M4 Junc.15: Follow A345 (Queens Drive) to Drake's roundabout. Turn left towards the Magic Roundabout, The County Ground is on the corner of this roundabout.

From the North A419 from Cricklade/Cirencester/M5:  

Continue on the A419 until reaching the top of the new 3 lane stretch of dual-carriageway, which runs uphill. (I would advise to stay in the inside lane on this climb as the exit approaches quickly).  Take the exit at the top of the hill (Lady Lane Junction).  At the lights go right, then almost immediately at the next set of lights go left. Follow this road through the next set of traffic lights (passing the Motorola building to the right), then branch left onto the A4311.  From here follow this road, following signs for Town Centre.  At Transfer Bridges roundabouts turn left at the first and then straight over the second. The County Ground is on the left after the mini-roundabout.  The County Ground is one of the few remaining football stadiums you can notice from a fair distance, due to the striking floodlights. Thanks to Robin Sharpe for supplying the directions.

If you survive the Magic Roundabout then there is some street parking. Otherwise park at the cricket club (take County Road off the Magic Roundabout, go past the County Hotel on your right, you will see a small sign further down on your right for football parking, just before the mini roundabout). There is some parking available at the ground itself for a cost of £10.

Map showing the location of the County Ground (at the bottom of this page).

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By Train
The ground is walkable from Swindon train station and will take you around 10-15 minutes. Leave the station, cross the road and proceed up the road between the two pubs (Great Western and Queen's Tap), continue to end of road.  Turn left, proceed along Manchester Road, through traffic lights as far as you can go.  At the junction turn right. The County Ground is about 300 yards up this road on the left. Thanks to John Bishop for providing me with the directions.

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A Closer Look At The Town End


A Closer Look At The Town End photo

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Admission Prices

Home Fans*:
Arkells Stand & Don Rogers Stands:
Adults £25, Over 60's/Students £19, Under 18's £17, Under 16's £12, Family Packages from £40
Town End: Adults £19, Over 60's/Under 20's/ Young Adults £15, Under 16's £12**


Away Fans:
Arkells Stand:
Adults £25, Over 60's/Students £19, Under 18's £17 (Proof of age required), Under 16's £12


* Club members can get a £2 discount on these match ticket prices.

** Under 16's must be accompanied by an adult in the Town End. Under 10's can be admitted free if they are a member of the Club and are accompanied by a paying adult.

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Local Rivals
Oxford United, Bristol Rovers & Bristol City.

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Programme
Official Programme: £3

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Disabled Facilities
For details of disabled facilities and club contact at the ground please visit the relevant page on the Level Playing Field website.

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Fixtures 2011-2012
Swindon Town FC fixture list (takes you to the BBC Sports Website)

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Ground Layout


Layout

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Record & Average Attendance
32,000 v Arsenal
FA Cup 3rd Round, January 15th, 1972.

Modern All Seated Attendance Record:
14,731 v Walsall
League Two, May 5th 2007

Average Attendance:
2010-2011: 8,458 (League One)
2009-2010: 8,389 (League One)
2008-2009: 7,499 (League One)

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Fans Reviews Of The County Ground
Paul Willott (Doing The 92) 25/2/12
Diana Bowden (Crewe Alexandra) 6/8/11
James Spring (Notts County) 2/4/11
Tino Hernandez (Bournemouth) 1/1/11
Damian Purser (Leyton Orient) 17/4/09

Matthew Day (Luton Town) 18/8/07

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Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. The Hotels listing also includes details of how far away the accommodation is located from the football ground.

Access their Swindon Guest Houses and Hotels page.

Remember that you can use the above link or panel below to book any other hotels that you may need for business or leisure, either in the UK or abroad.



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Map showing the location of the County Ground, railway station and listed pubs

Instructions for using the map:
- Use the bar on the left of the map to zoom in / out using the + / - keys.
- Click and drag an area of the map to move around or use the up/down, left/right arrows
- Click the Satellite button to see aerial view photograph.


 

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Feedback
If anything is incorrect or you have something to add, please e-mail duncan@footballgrounds.net and I'll update the guide.



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Copyright Duncan Adams 2012
All rights reserved                                                                  
Last Updated: 17 March 2012