Stoke City FC

Britannia Stadium

Capacity: 28,383 (all seated)
Address: Stanley Matthews Way, Stoke On Trent, ST4 4EG
Main Telephone No: 0871 663 2008
Main Fax No: 01782 367 598
Ticket Office: 01782 367 599
Ticket Office Fax: 01782 592 201

Pitch Size: 115 x 75 yards
Team Nickname: The Potters
Year Ground Opened: 1997
Home Kit Colours: Red & White Stripes
Away Kit Colours: Sky Blue With Blue Sash
Shirt Sponsors: bet365
Kit Manufacturers: Warrior
Official Web Site: www.stokecityfc.com
Unofficial Web Sites:  
Delilah's Forum
Wheels In Motion

The Oatcake Fanzine Message Board


Find Hotels in Stoke
What's The Britannia Stadium Like?
Future Developments
Britannia Stadium (photo)
What Is It Like For Away Supporters?
The Seddon And Marstons Pedigree Stand (photo)
Where To Drink?  
The Boothen End And Seddon Stand (photo)
How To Get There By Car And Where To Park
Q-railing Stand  (photo)
By Train
A Closer Look At The Marstons Pedigree Stand (photo)
Local Rivals
Admission Prices
Ground Layout
Fixtures 2014-2015
Programme & Fanzines

Disabled Facilities
Record & Average Attendance

Fans Ground Reviews
Britannia Stadium Tours
Victoria Ground Photos
Hotel Accommodation
View From The Away End
Britannia Stadium Location Map


What's The  Britannia Stadium Like?

The Club moved to the Britannia Stadium 1997, after playing for 119 years at their old Victoria Ground. The stadium looks imposing from afar, as it is perched upon a hill with hardly any buildings around it. It especially looks good at night when it is lit up. The ground is of a fair size. One large single stand, incorporating the Boothen End and Seddon Stand, completely surrounds half the pitch as it extends around one corner. Whilst the other two stands on the other sides are ‘free standing’ having open corners to either side.

The largest of these is the Q-railing (West) Stand, which is the tallest at the Britannia. This imposing stand has a large lower tier of seating with a smaller tier above. Situated between the tiers is a row of Executive Boxes. There are quite large open areas to each side of this stand, which detracts from the overall look of the stadium. If these could be filled at some point, then the ground would benefit greatly. The Marstons Pedigree (South) Stand at one end of the stadium is partly given to away supporters. This simple looking stand is like the rest of the stadium, all seated and covered, with windshields to either side. It is though quite steep, meaning that fans are kept close to the playing action. Unusually the teams come onto the pitch from one corner of the ground, between the Marstons Pedigree (South) Stand and the Q-railing (West) Stand. In the corner on the other side of the Marstons Pedigree (South) Stand is a large video screen. 

Tim Green adds; 'Behind the Boothen End there are three statues of the legendary former player Sir Stanley Matthews, which were originally unveiled by Kevin Keegan'. The club also have a couple of unusual looking mascots, with a blue coloured hippo called 'Pottermus' and his white girlfriend 'Pottermiss', obviously this is what happens to hippos when they visit the Potteries!

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Future Developments
The Club have announced that they are going to put in a planning application to seek permission to 'fill-in'  the corner between the Seddon and Marstons Pedigree (South) Stands. This part of the ground currently houses a large video screen. It is hoped that around 2,000 seats could be installed in this area, increasing the capacity of the Britannia Stadium to over 30,000.

Britannia Stadium

  Britannia Stadium

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What Is It Like For Away Supporters?

Away fans are housed on one side (towards the Players Tunnel and Main Stand) of the Marstons Pedigree (South) Stand at one end of the ground, where around 2,800 supporters can be accommodated. This stand is shared with home fans on the other side. At first I was quite perturbed by a large sign advising fans that persistent standing would result in ejection from the ground, however the facilities and view of the action from this stand are good. The concourse is adequate and there is a large choice of refreshments available such as Wrights pies (£2.90), sausage rolls, cheeseburgers, rollover hot dogs and chips.

The stadium is quite high up in an exposed position and the open corners can mean that a cold wind can whip through the stadium, so bear this in mind, especially in the winter months.
I thought the inside of the stadium was quite disappointing being rather bland and lacking character, although I'm sure that this can be developed in time. Listen out though for the Stoke anthem 'Delilah' being sung by the home fans, they can still give a great rendition of that Tom Jones classic song.

It is also worth bearing mind though that the Stoke fans are passionate about their club and this can make for an intimidating atmosphere, so it is best to keep colours covered around the ground. Don't be surprised if you are kept in after the game, in a fenced off compound to the rear of the away stand, whilst the Stoke fans are allowed to disperse.

The Seddon And Marstons Pedigree Stand

                    Sentinel And Marstons Pedigree Stand

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Where To Drink?

Next to the stadium is a Holiday Inn and a Harvester Pub/Restaurant that do allow in away fans. You can also park at the Harvester itself for a cost of £3. A bit further away on Dennis Viollett Road (off Sir Stanley Matthews Way) is a Power League complex that also has a bar, which also allows in away supporters, shows SKY television and you can even park in their car park for £4.50. Further down Sir Stanley Matthews Way (and turning left along Eastern Rise) is the Longton Rugby Club, which has two bars also showing SKY Sports. Parking is also available at £5 a car. It is around a 20 minute walk to the away turnstiles from the Club. Otherwise alcohol is available on the concourses at the back of the away end, in the form of Carlsberg lager (pint), Bitter (pint), Strongbow cider (can) and Smirnoff Ice (bottle), but queues can be lengthy, especially if there is a big support.

If arriving by train then the Terrace Bar on Leek Road has been designated as an official away fans pub. The pub which is only five minutes walk from the railway station (turn right out of the station entrance, left at the crossroads and the pub is down on the left) also shows Sky Sports and offers food too. The shuttle bus to the ground (return cost £3 adults) that runs from near the station, also stops at the pub and returns after the game.

The Boothen End And Seddon Stand

  The Boothen End And Seddon (East) Stand

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How To Get There By Car And Where To Park

Leave the M6 at Junction 15 and then go straight across the roundabout onto the A500 towards Stoke. Continue along the A500 passing the junction with the A34. Leave the A500 at the slip road following signs for the A50 towards Derby. At the top of the slip road turn right at the roundabout (still A50) and then move into the second from left lane (signposted Britannia Stadium). You can see the stadium over on your right. Turn right at the top of the slip road and then right at the next roundabout for the stadium. The Britannia is quite well signposted. Car parking at the stadium costs £5. Andy Fenwick a visiting Sunderland fan adds; 'Don't be tempted to park on wasteland around the stadium, you may well end up as I did with a parking ticket waiting for you on your return'.

Matt Goldstraw adds; 'If you have a ticket for the official south car park, then after going onto the A500 towards Stoke from junction 15 of the M6, leave the A500 at the first junction and turn right at the large roundabout and onto the A34 towards Stafford. Go past the Bengal Indian Restaurant and after about a mile you will reach a small roundabout that on the right has the entrance to Trentham Awakes (previously known as Trentham Gardens). Turn left at the island and then continue straight up this road for about three miles. You will pass a golf club, a Toby Carvery, go over a railway bridge, over the canal and past an Esso garage. Then at a set of traffic lights where there is an obvious industrial estate to the right, turn left on to Stanley Matthews Way for the stadium'.

Just off Sir Stanley Matthews Way is a Power League complex that allows parking at £4.50 per car. Nearby on Eastern Rise is Longton Rugby Club which also has parking available at £5 per car.

Alternatively there are still some parking spaces at various commercial sites between the old Michelin Car park and the site of the old Victoria Ground. Bear in mind though that if you do park in this area then allow a good 20 minutes to walk (mostly uphill) to the stadium. If you are intending parking in this area then from Junction 15 proceed along the A500, passing the junction with the A34. The stadium will appear over on the right and then leave the A500 at the next junction and turn left to go down to this area.  

Justin Herriman informs me; 'There are 300 parking spaces available (weekend matches only) at the Screwfix direct site on Stanley Matthews Way. The Screwfix direct site is based 1 mile from the ground and allows quicker access back onto the A50 after the game has ended. The cost for parking is £4 per car (no mini buses). If arriving from the M6, follow signs to the Britannia Stadium on the A50.  Continue past the stadium for approx 1 mile and the Screwfix site is on the left. The post code for SatNav's is 
ST4 8GR.' Whilst Andrew Catmur adds; 'There is also car parking south of the stadium on Stanley Matthews Way between Screwfix and the Stadium opposite Pets at Home (Sat Nav ST4 8GR ). It costs £5 and you can get to this car park via Stanley Mathews Way from the A50 or Trentham Road. After the match all traffic goes south which means you avoid all the congestion by the stadium. See www.parkbythebritannia.co.uk for more details.

Clive Dunkley informs me; 'Just to the North Stadium, in an area called Herons Cross, just off the A50, we found some street parking available on Grove Road (ST4 3AY). It is then around a 15 minute walk to the Britannia Stadium. There is a footpath leading to the stadium – just follow the other fans on their way to the match'.

Robert Hardy a visiting Norwich City supporter informs me; 'We've been to watch the Canaries play at the Britannia Stadium on numerous occasions, and have tried parking at several places in the vicinity of the ground. Although there's a good choice of places to park - usually charging about £5, we've always found that getting away after the game is a total nightmare. You just seem to get stuck in never ending queue's of traffic trying to get away, and it takes an eternity to get anywhere. For a change, I tried instead using the shuttle buses from Glebe Street near Stoke Railway Station, and was well rewarded for my effort. I found a nice bit of on street parking nearby at the former PMT bus garage, walked around the corner, and paid just £3 return on the bus, which had us at the ground in about 5 minutes or so. After the game, the buses back to Stoke line up behind the Novus Stand - which is just a short walk from where the away fans are situated. From the final whistle blowing, and walking out of the ground, I was back to my car in 20 minutes. Getting out of Stoke and back onto the A500, was also completed in a matter of minutes.  An absolute piece of cake, and far less hassle!'

Map showing the location of the Britannia Stadium (at the bottom of this page).

Post Code for SAT NAV: ST4 4EG

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Q-railing (West) Stand

Q-railing Stand

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By Train

Stoke station is just over two miles away from the stadium, so unless you are feeling fit, it maybe best to hire a taxi. Tim Rigby a visiting Wolves fan adds 'there are some shuttle buses than run from Glebe Street in Stoke up to the Britannia Stadium, which depart every 15 minutes before kick off. There are return buses after the game back to Glebe Street from behind the Sentinel (East) Stand'.

Björn Sandström adds; 'To catch this bus, turn right from the station and head down Station Road. At the bottom of Station Road at the traffic lights, turn right to go along Leek Road (A52). Then go straight across the A500 dual carriageway and into Glebe Street which is straight across in front of you. You should then see the line of buses that will take you to the stadium. It is only about a five minute walk from the station'. The shuttle bus costs for a return ticket £3 Adults, £2 Concessions.

Colin Bell adds; 'It took us less than 30 minutes to walk to the stadium from the station, using this route: Turn right from the station and head down Station Road. At the lights, turn right along Leek Road (A52), under the railway line and then left down on to the tow path of the Trent & Mersey Canal. Follow the tow path all the way until you are level with the stadium, where two footbridges take you over the canal and then the railway line, straight into the ground near the South Stand away end.'

Remember if travelling by train then you can save on the cost of fares by booking in advance. Visit the the trainline website to see how much you can normally save. Click on the trainline logo below:

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A Closer Look At The Marstons Pedigree (South) Stand

A Closer Look At The Marstons Pedigree

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Local Rivals
Port Vale & Crewe Alexandra.

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Admission Prices
Stoke operate a three category system of ticket pricing (A*, A & B) whereby the most popular matches will cost more to watch than the least popular ones. A & B category prices are shown below in brackets:

Home Fans:

Q-railing West Stand (Upper Tier Centre): Adults £50 (A £40) (B £35), Over 65's £35 (A £29)
(B £27), Under 17's £27 (A £21) (B £19), Under 11's £24 (A £18) (B £16)
Q-railing West Stand (Upper Tier Wings): Adults £47 (A £37) (B £32), Over 65's £32 (A £26)
(B £24), Under 17's £26 (A £20) (B £18), Under 11's £23 (A £17) (B £15)

Q-railing West Stand (Lower Tier Centre): Adults £47 (A £37) (B £32), Over 65's £33 (A £27)
(B £25), Under 17's £27 (A £21) (B £19), Under 11's £21 (A £15) (B £13)
Q-railing West Stand (Lower Tier Centre Wings): Adults £44 (A £34) (B £29), Over 65's £30
(A £24) (B £22), Under 17's £26 (A £20) (B £18), Under 11's £20 (A £14) (B £12)

Seddon Stand (Centre): Adults £45 (A £35) (B £30), Over 65's £31 (A £25) (B £23), Under 17's £24 (A £18) (B £16), Under 11's £21 (A £15) (B £13)
Seddon Stand (Wings): Adults £42 (A £32) (B £27), Over 65's £28 (A £22) (B £20),
Under 17's £23 (A £17) (B £15), Under 11's £20 (A £14) (B £12)
Boothen End: Adults £40 (A £30) (B £25), Over 65's £27 (A £21) (B £19), Under 17's £23 (A £17) (B £15), Under 11's £20 (A £14) (B £12)
Marstons Pedigree (South) Stand: Adults £40 (A £30) (B £25), Over 65's £27 (A £21) (B £19), Under 17's £23 (A £17) (B £15), Under 11's £20 (A £14) (B £12)

Potteries Shopping Centre Family Area: Adults £40 (A £30) (B £25), Over 65's £27 (A £21) (B £19), Under 17's £23 (A £17) (B £15), Under 14's £20 (A £14) (B £12), Under 11's £16 (A £10) (B £8)

Away Fans:
Marstons Pedigree South Stand: Adults £40 (A £30) (B £25), Over 65's £27 (A £21) (B £19), Under 17's £23 (A £17) (B £15), Under 11's £20 (A £14) (B £12)

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Stadium Layout

  Britannia Stadium Layout

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Fixtures 2014-2015
Stoke City FC fixture list (takes you to the BBC Sports Website).

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Programme and Fanzines
Official Programme: £3.50
The Oatcake Fanzine: £1.80.

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Disabled Facilities
For details of disabled facilities and club contact at the ground please visit the relevant page on the
Level Playing Field

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Record & Average Attendance
At the Britannia Stadium:
28,218 v Everton, FA Cup 3rd Round, January 5th 2002.

At the Victoria Ground:
51,380 v Arsenal
Division 1, March 29th, 1937.

Average Attendance:
2014-2015: 26,137 (Premier League)
2012-2013: 26,722 (Premier League)
2011-2012: 27,226 (Premier League)

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Fans Reviews Of The Britannia Stadium

Lee Jones (West Bromwich Albion) 28/12/14
Colin Huxter (Tottenham Hotspur) 26/4/14
Daniel Gosbee (Chelsea) 7/12/13
Rory Murphy (Sunderland) 23/11/13
Patrick Bird (West Bromwich Albion) 16/03/13
Philip Peagram (West Ham United) 2/03/13
George Reeves (Southampton) 29/12/12
Ben Buckingham (Queens Park Rangers) 19/11/11

Jack McLellan (Manchester City)  26/01/10

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Britannia Stadium Tours
Tours of the stadium are available by request. The cost of the tours are: Five people or less £25, 6-10 people £35, 11-20 people £45. Tours must be booked in advance by calling 01782 592252.

Victoria Ground Photos
To see some photos of Stoke's previous ground the Victoria Ground then visit the Old Grounds & Stands Section of the Guide.

Hotel Accommodation
If you require hotel accommodation in the area then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. The Hotels listing includes details of how far they are away from the ground. 

Access their
Stoke Hotels and Guest Houses page.

Remember that you can also use the above link or the panel below to book any other hotels that you may need for business or leisure, either in the UK or abroad.

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View From The Away End

Thanks to Haydn Gleed for providing the above video.

Map showing the location of the Britannia Stadium, Station and Listed Pubs

If anything is incorrect or you have something to add, please e-mail me duncan@footballgroundguide.com and I'll update the guide.

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                    Duncan Adams
All rights reserved
Last Updated: 14 January 2015