Solihull Moors

The Automated Technology Group Stadium

Capacity: 3,050 (Seats 500)
Address: Damson Parkway, Solihull, B92 9EJ
Telephone: 0121 705 6770
Club Nickname: Moors
Year Ground Opened: 1999
Home Kit: Blue and Yellow

Main Stand
Main Stand
Damson Lane End
Damson Lane End
Temporary Seated Stand
Temporary Seated Stand
Open End
Open End
East Side
East Side

Solihull Moors Club ShopThe ground is a very open one and is mostly comprised of terrace and flat standing areas. There is some seating in front of the Social Club building and up above there has been constructed a viewing platform for club officials and sponsors, which gives it a strange look. At the Damson Lane End is a small covered terrace, which is split into two by a dividing wall, the west side being for home fans only and the east side undesignated. In each section there is a standing area and a seating area with three rows of seats. The other two sides of the ground are mostly open to the elements, consisting of flat pathway and a perimeter fence. In 2016 a small covered temporary seated stand was erected towards the North East part of the ground on one side. Just inside the main turnstiles is a small club shop housed in a portacabin. The ground has a set of seven tall floodlight pylons, three of which are located on the Main Stand side and four running down the opposite side. The stadium is situated very close to Birmingham Airport, so you are ‘treated’ to a procession of planes taking off throughout the afternoon.

Solihull Moors were formed after the amalgamation of Solihull Borough and Moor Green Football Clubs in 2007. Moor Green were force to leave their Moorlands Ground after their Main Stand was destroyed by fire. The ground was known as Damson Park for many years, but has been renamed the Automated Technology Group Stadium in a corporate sponsorship deal. The stadium is also home to Birmingham City Ladies FC and occasionally it is also used for Birmingham City reserve team matches.

The Damson Lane ground is sandwiched in-between Birmingham Airport on one side and the Jaguar Land Rover plant on the other. Consequently there is not much around in the local area, so once at the Damson Lane Ground, you tend to be a bit marooned. Still if you get to the ground reasonably early then you will find that free parking is available and the Clubhouse Bar sizeable and friendly. However if you arrive close to kick off time and there is a healthy support in attendance, then don't be surprised to find the car park full (and you then having to try and find some street parking, which can be a challenge) and the scrum four deep at the bar. For most matches segregation is not in force, but if it is put in place then away fans are one side of the Damson Lane End (towards the east side), which has a mixture of covered seating and terrace. For these segregated games with both sets of fans using the same end and under cover then this can make for a lively atmosphere. If demand requires it then part of the open East side of the ground can also be given to away fans. Refreshments are chiefly provided by the obligatory burger van, which sells the usual array of 1/2lb Cheeseburgers (£4), 1/4lb Cheeseburgers (£3), Extra Long Hot Dogs (£3), Hot Dogs (£2.50), Veggieburgers (£2.50) and Bacon Rolls (£3). In addition there is a small tea hut at the back of the Damson Lane End, but this only offers hot and cold drinks, plus confectionery. Occasionally in front of the Clubhouse Bar there is an area selling a variety of hot pies.

There is a clubhouse just outside the ground which welcomes away supporters. This has a staggering four bars inside, three downstairs and one upstairs. The number of bars that are open on a matchday depends on what attendance is expected. The clubhouse also has a small external seated area situated out front. If the game is not segregated then the Club kindly allow away fans to leave the ground at half time to access the Club bars. Otherwise apart from one pub; the Old Colonial, (which is currently closed for refurbishment), then there are no other places to drink close by.

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If you require hotel accommodation in Solihull or Birmingham then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going. The Hotels listing also includes details of how far away the accommodation is located from the Damson Park Ground in Solihull.

Access their Solihull and Birmingham Hotels pages.

Leave the M42 at Junction 6 and take the A45 towards Birmingham. After around two miles, you will come to a major set of traffic lights that has a Holiday Inn over to your right and the entrance to Birmingham Freight Cargo Terminal. Turn left at these lights (Sign Posted, Land Rover/Damsonwood) into Damson Parkway. Go up to the roundabout, on which there us an entrance to the Land Rover car plant. Go completely around the roundabout to come back on your self. The entrance to the ground is a short distance down on the left.

Car Parking

There is a fair sized car park at the ground which is free for cars arriving an hour or more before kick off. If you arrive after 2pm then there is a charge of £2.

Solihull Railway Station is served by trains from Birmingham Moor Street and London Marylebone. The ground is situated a mile and a half away from the station in a roughly north-easterly direction.

Brian Scott informs me; 'It is quite a difficult walking route to describe. However there is a half hourly bus service available throughout most of the day. From the station platforms descend the steps and turn right and exit the station to the east into what is Station Approach (not to be confused with Station Road which is actually in the town centre). To get to the ground you need the 966 which departs from the Station Road bus stops opposite John Lewis. It is a six minute walk. Once in Station Approach turn right and head in an approximately easterly direction, crossing several roads, and going to the south of the big roundabout. It might be possible to catch a bus from Station Approach to the first stop which is Station Road. The 957 goes every 15 minutes plus others.

Once on the 966 bus be sure to ask the driver to drop you off at the Rover Works entrance at the Damson Parkway/Damson Lane roundabout. You cannot see the Rover Works or the football ground until it is too late and the bus will be on the dual carriageway! It is then a two minute walk further up Damson Parkway crossing the Rover Works entrances by the roundabout. You can view timetables on the National Express website. Please note that the last 966 bus back into Solihull on weekday evenings departs at 21:28, so you may need to arrange for a taxi instead'.

Doug a visiting Wealstone fan adds; 'To get to the ground it may be easier to go via train to Birmingham International Station on the Euston to Birmingham New Street line. Then simply catch the 966 bus towards Solihull. That is the same bus that passes the ground from Solihull Town entre (as mentioned above). On Saturday afternoons the 966 runs every 30 minutes, from bus stop SB at the Birmingham International Station, which is roughly one and half miles from the ground, however but it is not a good idea to walk from the station to the ground it as it is mostly busy roads with no footpath. The journey time is around eight minutes and costs £2.30 for adults. The same bus also stops at Birmingham Airport for those who want to fly in!'

Remember if travelling by train then you can normally save on the cost of fares by booking in advance.

Visit the the trainline website to see how much you can save on the price of train tickets.

Click on the trainline logo below:

All areas of Damson Park
Adults £14
Concessions £8
Under 12's Free when accompanied by a paying adult

Concessions apply to Over 65's, Students (with valid NUS card) and Under 18's.

Official Programme £2.50

Redditch United, Leamington, Tamworth and Nuneaton

Record Attendance
1,912 v Birmingham City, Pre-Season Friendly, 12th July 2016.

Average Attendance
2015-2016: 671 (Conference North)
2014-2015: 463 (Conference North)
2013-2014: 430 (Conference North)

If anything is incorrect or you have something to add, please e-mail me at: duncan@footballgrounds.net and I'll update the guide.

Solihull Moors v Macclesfield Town
National League
Monday 29th August 2016, 3pm
Anthony Hanley (Neutral fan)

Why were you looking forward to this game and visiting the Damson Park Ground?

I wanted to get my 'National League Grounds visited' set back up to 100% again and this was one of the two required to do it. It's also reasonably inexpensive and easy ground for me to reach from my home in London.

How easy was your journey/finding the ground/car parking?

The journey was a rapid and straightforward train from London Euston to Birmingham International. However being a Bank Holiday I had to wait 34 minutes for a bus from the station. Fortunately it was only 6-8 minutes journey time along deserted country roads. At the destination bus stop I adopted the time-honoured method of finding a new football ground by following likely-looking fans but it was only 2 or 3 minutes walk anyhow. I got inside just as the teams were shaping to kick-off.

What you did before the game pub/chippy etc, and were the home fans friendly?

I didn't see a solitary pub, shop, petrol station or any other building (apart from a Travelodge) on the entire bus journey; it did appear to be in the middle-of-nowhere. There is a club bar by the entrance before you go in but that's it. It may be wise to load up on soft drinks and snacks prior to arriving although I did see a 'Tuck Shop' inside ground. There was no segregation in force and spectators were free to stand, sit and move where they pleased. I sat in a small temporary stand on one side, offering a good view where home and away fans mixed comfortably. One of the joys of non-league football is the lack of edge between fans and the absence of aggressive posturing.

What you thought on seeing the ground, first impressions of away end then other sides of the Damson Park Ground?

No mistaking this for anything other than a non-league ground. There is a small Main Stand with about six rows of seating topped off with a cricket ground kind of balcony. Opposite is a narrow standing area running the length of the pitch (it doesn't merit the term terracing) broken by a temporary stand of seating curiously placed midway along one half of the pitch. One end is an open standing area whilst facing it is a covered end made up of a hotchpotch of seating and terracing (was the seating hastily put in to bring the place up to National League standard?).

Comment on the game itself, atmosphere, stewards, pies, facilities etc..

An entertaining encounter. It was all Solihull the first 40 minutes and they took the lead via a doubly-deflected shot from right back Shepherd Murombedzi. (His team mates flocked to celebrate with him). However on 40 minutes the goal scorer got tangled up with a Macc striker to concede a penalty. The visitors' skipper Kingsley James, sporting hair in a bun, absolutely blasted the ball low and hard into the corner to leave the score line level at half-time. Three minutes into the second half and Solihull were back in front. This time strapping forward Akwas Asante was clearly fouled and got up to crack the spot kick in himself. Yet after that it was all Macclesfield up until the final whistle A trip causing Kingsley James to cartwheel through the air resulted in a third penalty. Would the penalty taker put his kick elsewhere? Not a chance. Again he cannonballed it low and fierce to right of the home keeper. (This guy could teach England a thing or two about penalty-taking!). The Silkmen then hit the post twice in their efforts to find a winner. Finally in the second minute of injury time a long clearance saw two visiting forwards hare up field with one setting up Ollie Norburn who admirably took his time before firing the winner past Danny Lewis. Tough on the home team but a just result. The atmosphere might best be described as relaxed with very little singing from either group of fans. In fact with the hot sunshine and a gaggle of small boys running around the perimeter of the pitch several times it seemed to have the feel of a church fete - which is no bad thing as it was an early season non-league fixture not a do-or die battle.

Comment on getting away from the ground after the game:

Thinking I might have to wait up to an hour for the bus back to the rail station I opted to walk the bus route which was easy to memorise. Much of it was via a road dedicated to buses only along the perimeter fence of Birmingham International Airport. Didn't pass a soul nor did any vehicle pass me. Took about 40 minutes.

Summary of overall thoughts of the day out:

A good day to go down as I saw an exciting match played on a radiantly green surface in bright sunshine. However unless my own team were visiting I wouldn't go again as there is simply nothing else to see or do around this isolated venue.

Solihull Moors v Woking
National League
Tuesday 9th August 2016, 7.45pm
Ben Bronx (Neutral fan)

Why were you looking forward to this game and visiting the Damson Park Ground?

I was looking forward to ticking a new ground off my list. This ended up being my 12th National League ground visited of the teams currently in the division - marking the halfway point (12/24) of 50% completed.

How easy was your journey/finding the ground/car parking?

I took the Woking supporters coach (£26) from Kingfield Stadium. The journey was relatively straightforward and the coach had no problems parking outside the ground.

What you did before the game pub/chippy etc, and were the home fans friendly?

Prior to the game I visited the clubhouse which was very accommodating. The staff were friendly and polite. On one of the walls they have a framed collection of old Wills's cigarettes football cards. Just outside the clubhouse they have a little food stall where I purchased some chips (£2) and a bottle of Pepsi (£1). Once you enter the ground you are immediately next to a small portacabin which is home to the club shop. There is also a burger van next to it selling amongst other things cheeseburgers for £3.

What you thought on seeing the ground, first impressions of away end then other sides of the Damson Park Ground?

The vast majority of the ground is terraced or flat standing (behind both goals). Running down either side of the pitch are stands of various sizes which give it a rather strange look. The ground is very close to Birmingham International Airport. If you stand on the side of the main stand you can spot the air traffic control tower in the distance. There was no segregation for the game so supporters were free to move around all four sides of the ground.

Comment on the game itself, atmosphere, stewards, pies, facilities etc.. 

The game saw Woking throw away a 2-0 lead as Solihull Moors salvaged a 2-2 draw. The second Woking goal was a cross that somehow made it's way over the Solihull goalkeeper Danny Lewis. Woking fans were all to pleased to let him know he was to blame with the chant "2-0 and it's all your fault..."

Comment on getting away from the ground after the game:

There was no problems getting away after the game but with an attendance of 699 it's hardly a surprise.

Summary of overall thoughts of the day out:

An enjoyable game of midweek football under the floodlights. A friendly and welcoming club with a decent clubhouse and reasonable priced food. A game with goals and another ground ticked off the list. Coach Travel - £26 Match Ticket - £14 Money Spent On Food & Drink - £6 Total Spent - £46 Worth It? Yes!

Solihull Moors v Birmingham City
Pre-Season Friendly
Tuesday 12th July 2016, 7.45pm
Andrew Parkes (Birmingham City fan)

Why were you looking forward to this game and visiting the Damson Park Ground?

I was looking forward to the game because I had never visited a non-league ground like Solihull Moors.So it was an exciting match for me even eventhough it was a friendly match.

How easy was your journey/finding the ground/car parking?

I travelled in a car and it didn't take very long. There was not much traffic in Solihull town centre so we got there alright. There was a queue to get into the car park at the ground so we parked on the road outside. 

What you did before the game pub/chippy etc, and were the home fans friendly?

Before the game we waited outside to get autographs of some of the Blues players and then after we got them all we went to the club next to the ground. We had a drink there and some food, but we found later that there were burgers stands inside the ground itself.

What you thought on seeing the ground, first impressions of away end then other sides of the Damson Park Ground?

The match was not segregated so it was mixed in, with the greater majority being Blues fans! The Damson Park ground is kind of what I expected a non-league ground to be, being small and fairly open. 

Comment on the game itself, atmosphere, stewards, pies, facilities etc..

The atmosphere was not great it was quiet, but then again this was a friendly game. Blues easily Wong the game 3-1.

Comment on getting away from the ground after the game:

Getting away from the ground was quick and we got home for about 10:30pm.

Summary of overall thoughts of the day out:

The evening out was great and I would go again. I enjoyed my curry and chips at the ground. Keep Right On!

Solihull Moors v Lowestoft Town
Conference National League
Saturday 12th March 2016, 3pm
Brian Scott (Lowestoft Town fan)

Why were you looking forward to this game and visiting Damson Park?

I'm currently ground hopping around the National League and as Lowestoft is my 'non-league' team and Ipswich were away at Cardiff, I decided that a visit to Solihull was in order. Another ground ticked off my list of 202, 64 to go.

How easy was your journey/finding the ground/car parking?

I drove to Ely and then caught the through train to Birmingham New Street and then on the frequent service from Birmingham Moor Street to Solihull. I then used the half hourly 966 bus from the town centre out to the ground. Unfortunately the bus I intended to catch broke down before departure and I had to wait an additional half an hour for the next one which was late. It was a good job that I had allowed plenty of time. At one point I did consider walking it, but realised that it would be quicker to wait for the next bus.

What you did before the game pub/chippy etc, and were the home fans friendly?

I used the facilities, i.e. the loo, then had a walk around the ground which didn't take too long!

What you thought on seeing the ground, first impressions of away end then other sides of Damson Park?

It's a very small ground with a stand on one side and at one end only, both looked to have relatively new steel work and cladding, but in a very hotch-potch manner with the curious private section on the roof of the West Stand. There is an area in the South Stand where visiting supporters are not allowed, but there was plenty of room to either sit or stand in the east side of this stand. As I write this it's looking very likely that Solihull Moors are going to get promotion to the National League Premier in a few weeks. Some ground improvements on the north and east of the pitch will probably be necessary. Some temporary stands perhaps?

Comment on the game itself, atmosphere, stewards, pies, facilities etc..

The home team scored quite early on in the first half and then again very soon after kick-off in the second. Lowestoft replied with a goal and could have had an equaliser towards the end. I overheard some home fans after the game who commented that they thought that they were lucky to win. The atmosphere was reasonable with both sets of fans making some noise especially when their team was attacking the Damson Parkway (south) end.

Comment on getting away from the ground after the game:

An easy exit on foot from the ground and I was back at the bus stop in time to catch the 16.53, 966 bus back to the town centre, and then the six minute walk to the railway station.

Summary of overall thoughts of the day out:

Despite Lowestoft loosing and the bus delay I had a good day out getting home to central Suffolk by 9.45pm.

Why not write your own review of the Automated Technology Group Stadium, Damson Lane in Solihull and have it included in the Guide? Find out more about submitting a Fans Football Ground Review.

Updated 16th September 2016

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