Solihull Moors

The Automated Technology Group Stadium

Capacity: 3,050 (Seats 280)
Address: Damson Parkway, Solihull, B92 9EJ
Telephone: 0121 705 6770
Club Nickname: Moors
Year Ground Opened: 1999
Home Kit: Blue and Yellow

Main Stand
Main Stand
South Stand
South Stand
North and East Sides
North and East Sides

The ground is a very open one and is mostly comprised of terracing. There is some seating in front of the Social Club building and up above has been constructed a viewing platform for club officials and sponsors, which gives it a strange look. At the Damson Lane End is a small covered terrace, which is split into two by a dividing wall, the west side being for home fans only and the east side undesignated. In each section there is a standing area and a seating area with three rows of seats. The other two sides of the ground are open to the elements, consisting of flat pathway and a perimeter fence. The ground is situated very close to Birmingham Airport, so you are ‘treated’ to a procession of planes taking off throughout the afternoon.

Solihull Moors were formed after the amalgamation of Solihull Borough & Moor Green Football Clubs in 2007. Moor Green were force to leave their Moorlands Ground after their Main Stand was destroyed by fire. The ground was known as Damson Park for many years, but has been renamed the Automated Technology Group Stadium in a corporate sponsorship deal. The stadium is also home to Birmingham City Ladies FC and occasionally it is also used for Birmingham City reserve team matches.

The Damson Lane ground is sandwiched in-between Birmingham Airport on one side and the Jaguar Land Rover plant on the other. Consequently there is not much around in the local area, so once at the Damson Lane Ground, you tend to be a bit marooned. Still if you get to the ground reasonably early then you will find that free parking is available and the Clubhouse Bar sizeable and friendly. However if you arrive close to kick off time and there is a healthy support in attendance, then don't be surprised to find the car park full (and you then having to try and find some street parking) and the scrum four deep at the bar. For most matches segregation is not in force, but if it is put in place then away fans are one side of the Damson Lane End (towards the east side), which has a mixture of covered seating and terrace. For these segregated games with both sets of fans using the same end and under cover then this can make for a lively atmosphere. If demand requires it then part of the open East side of the ground can also be given to away fans. Refreshments are chiefly provided by the obligatory burger van, although there is a small tea hut at the back of the Damson Lane End, but this only offers hot and cold drinks, plus confectionery. If fans are segregated then this means that away supporters can't access the Clubhouse Bar at half time.

There is a social club just outside the ground which welcomes away supporters. The roof of the bar is adorned with lots of football shirts, scarves and pennants of previous visiting clubs. The Club allow you to leave the ground at half time to access the Club bar. There is even a television in the lounge showing a live picture of the inside of the stadium so that you can see when the teams have come back out onto the pitch. Or if your team is losing 5-0 then you may decide to stay in the bar! 

Otherwise there is the Old Colonial pub, which is a five minute walk away. From the stadium entrance, turn right, go straight across the roundabout and the pub is down on the left.

Leave the M42 at Junction 6 and take the A45 towards Birmingham. After around two miles, you will come to a major set of traffic lights that has a Holiday Inn over to your right and the entrance to Birmingham Freight Cargo Terminal. Turn left at these lights (Sign Posted, Land Rover/Damsonwood) into Damson Parkway. Go up to the roundabout, on which there us an entrance to the Land Rover car plant. Go completely around the roundabout to come back on your self. The entrance to the ground is a short distance down on the left.

Car Parking

There is a fair sized car park at the ground which is free for cars arriving an hour or more before kick off. If you arrive after 2pm then there is a charge of £2.

Solihull Railway Station is served by trains from Birmingham Moor Street and London Marylebone. The ground is situated a mile and a half away from the station in a roughly north-easterly direction.

It is quite a difficult walking route to describe. However there is a half hourly bus service available throughout most of the day. From the station platforms descend the steps and turn right and exit the station to the east into what is Station Approach (not to be confused with Station Road which is actually in the town centre). To get to the ground you need the 966 which departs from the Station Road bus stops opposite John Lewis. It is a six minute walk. Once in Station Approach turn right and head in an approximately easterly direction, crossing several roads, and going to the south of the big roundabout. It might be possible to catch a bus from Station Approach to the first stop which is Station Road. The 957 goes every 15 minutes plus others.

Once on the 966 bus be sure to ask the driver to drop you off at the Rover Works entrance at the Damson Parkway/Damson Lane roundabout. You cannot see the Rover Works or the football ground until it is too late and the bus will be on the dual carriageway! It is then a two minute walk further up Damson Parkway crossing the Rover Works entrances by the roundabout. You can view timetables on the National Express website. Please note that the last 966 bus back into Solihull on weekday evenings departs at 21:28, so you may need to arrange for a taxi instead.

Thanks to Brian Scott for providing the rail and bus information

Find train times, prices and book tickets with trainline. Booking tickets in advance will normally save you money!

If you require hotel accommodation in the area then first try a hotel booking service provided by Late Rooms. They offer all types of accommodation to suit all tastes and pockets from; Budget Hotels, Traditional Bed & Breakfast establishments to Five Star Hotels and Serviced Apartments. Plus their booking system is straightforward and easy to use. Yes this site will earn a small commission if you book through them, but it will go to help with the running costs of keeping the Guide going.

Access their Solihull and Birmingham Hotels and Guest Houses page.

Remember that you can use the above link or panel below to book any other hotels that you may need for business or leisure, either in the UK or abroad.

Adult £10
Concessions £5
Under 12's Free when accompanied by an adult

Concessions apply to Over 65's, Students (with valid NUS card) and Under 18's.

Official Programme £2.50

Redditch United, Leamington, Tamworth and Nuneaton

Record Attendance
877 v Leamington (Conference North)
11th January 2014

Stadium Record
1,448 Birmingham City Ladies v Notts County Ladies
12th October 2014, Womens Super League

Average Attendance
2014-2015: 463 (Conference North)
2013-2014: 430 (Conference North)

If anything is incorrect or you have something to add, please e-mail me at: duncan@footballgrounds.net and I'll update the guide.

Solihull Moors v Lowestoft Town
Conference National League
Saturday 12th March 2016, 3pm
Brian Scott (Lowestoft Town fan)

Why were you looking forward to this game and visiting Damson Park?

I'm currently ground hopping around the National League and as Lowestoft is my 'non-league' team and Ipswich were away at Cardiff, I decided that a visit to Solihull was in order. Another ground ticked off my list of 202, 64 to go.

How easy was your journey/finding the ground/car parking?

I drove to Ely and then caught the through train to Birmingham New Street and then on the frequent service from Birmingham Moor Street to Solihull. I then used the half hourly 966 bus from the town centre out to the ground. Unfortunately the bus I intended to catch broke down before departure and I had to wait an additional half an hour for the next one which was late. It was a good job that I had allowed plenty of time. At one point I did consider walking it, but realised that it would be quicker to wait for the next bus.

What you did before the game pub/chippy etc, and were the home fans friendly?

I used the facilities, i.e. the loo, then had a walk around the ground which didn't take too long!

What you thought on seeing the ground, first impressions of away end then other sides of Damson Park?

It's a very small ground with a stand on one side and at one end only, both looked to have relatively new steel work and cladding, but in a very hotch-potch manner with the curious private section on the roof of the West Stand. There is an area in the South Stand where visiting supporters are not allowed, but there was plenty of room to either sit or stand in the east side of this stand. As I write this it's looking very likely that Solihull Moors are going to get promotion to the National League Premier in a few weeks. Some ground improvements on the north and east of the pitch will probably be necessary. Some temporary stands perhaps?

Comment on the game itself, atmosphere, stewards, pies, facilities etc..

The home team scored quite early on in the first half and then again very soon after kick-off in the second. Lowestoft replied with a goal and could have had an equaliser towards the end. I overheard some home fans after the game who commented that they thought that they were lucky to win. The atmosphere was reasonable with both sets of fans making some noise especially when their team was attacking the Damson Parkway (south) end.

Comment on getting away from the ground after the game:

An easy exit on foot from the ground and I was back at the bus stop in time to catch the 16.53, 966 bus back to the town centre, and then the six minute walk to the railway station.

Summary of overall thoughts of the day out:

Despite Lowestoft loosing and the bus delay I had a good day out getting home to central Suffolk by 9.45pm.

Why not write your own review of the Automated Technology Group Stadium, Damson Lane in Solihull and have it included in the Guide? Find out more about submitting a Fans Football Ground Review.

Updated 15th March 2016
 
 

FACEBOOK

TWITTER